Trademark Loot: how to stop it ?
The danger of open loot of your trademark is looming large. The days of Amul Candle, Tata Crypto and Bata Bags are in for a shock.It's nothing new for smaller companies to priggyback on equity and goodwill of popular and famous brands but with the new practice adopted by Trademark Registry, of recognising marks as "well -known' in respect of a specific goods, has further aggravated this danger. It is also leading to counterfeit products and huge losses for brand owners.The new practice adopted by trademark registry has open the door for third parties to come up with a similar brand in unrelated goods or services.Recently, we have seen brands like Amul Candles, HankunaMata Tata Founders, Tata Bonus, selling cryptocurrency Tata Coin and on account of it trademark disputes reaching to courts.To save intellectual rights now the demand of time is beefing up policing efforts and continuous action to keep problem makers at bay. A recent report suggest that such acts of open loot of trademark is on rise leading to increased litigation and trademark disputes.Leading Corporate Groups including Godrej and Mahindra, as well as companies across sectors-Honda Motors, Biocon, Asian Paints, Mother Diary, HUL, Castrol and Boroline are under open attack and facing such loot of intellectual property rights.The brands under high risk include fast-moving consumer goods. As per a survey, the extent of spurious and counterfeit products is 2 to 15 per cent.To need of the hour to protect your brand is to getting recognition in respect of specific goods/services and keeping a regular check and vigilance.We at 4C Supreme Law international not only arrange such specific recognition for your brand but also keep a vigilance on any such illegal attempt on your behalf in addition to carrying out criminal raids against counterfeits of your brands.We also highly recommend to get your brand registered at the earliest not only specific category but also in any near by or associated categories to keep competitors at bay.Dr. Ajay Kummar Pandey
( LLM, MBA, (UK), PhD, AIMA, AFAI, PHD Chamber, ICTC, PCI, FCC, DFC, PPL, MNP, BNI, ICJ (UK), WP, (UK), MLE, Harvard Square, London, CT, Blair Singer Institute, (USA), Dip. in International Crime, Leiden University, the Netherlands )Advocate & Consultant, Supreme Court of India & High Courts4C Supreme Law International, Delhi, NCR. Mumbai & DubaiTel: M- 91- 9818320572. Email: editor.kumar@gmail.comWebsite: www.ajaykr.com, www.4Csupremelawint.com
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